What is Technical SEO?
Technical SEO is all about making sure your website’s foundation is strong so search engines can easily find, crawl, and index your pages.
* If you are visually impaired or have difficulties reading you can listen to this page content by playing our video Technical SEO Video at the bottom of the page
Technical SEO includes optimizing your site speed, mobile performance, site structure, security, and URL setup. By fixing these behind-the-scenes elements, your website becomes faster, more reliable, and easier for search engines to understand—helping you rank higher and provide a seamless experience for your visitors.
Crawl, Indexing & Site Health
I usually perform a full technical audit below to find and fix hidden issues affecting search performance.
Site Health & Crawlability
- Fix crawl errors and blocked resources
- Repair 404 pages and bad redirects
- Optimize robots.txt for safe crawling
- Clean URL parameter issues
Indexing & Site Structure
- Fix indexation problems
- Remove duplicate or low-value pages
- Implement canonical URLs
- Optimize and submit XML sitemaps
Website Speed & Core Web Vitals
- Improve LCP, CLS, and INP
- Minify CSS, HTML, and JavaScript
- Optimize images and implement lazy loading
- Reduce server load and latency
Mobile Optimization
- Ensure mobile responsiveness
- Fix layout and touch-target issues
- Enhance mobile navigation and usability
- Optimize mobile page load speed
Security, URL & Structured Data
I also improve security, structure, schema, and monitoring to make your website robust and future-proof.
HTTPS & Security
- Fix SSL errors and security warnings
- Prevent duplicate HTTP/HTTPS versions
- Resolve mixed content issues
- Add essential security headers
Structured Data & Schema
- Add schema markup for rich results
- Implement Local Business, FAQ, Article, Product schema
- Fix schema validation errors
- Improve eligibility for Google rich snippets
URL Structure & Architecture
- Create SEO-friendly URL structure
- Fix duplicate content via canonical tags
- Set preferred domain (www/non-www)
- Organize logical folder hierarchy
Crawl Budget Optimization
- Analyze log files for crawl efficiency
- Prioritize important pages for crawling
- Block low-value pages
- Improve overall crawl flow
Technical Monitoring
- Set up Google Search Console and Analytics
- Track site health and coverage issues
- Monitor indexing status and errors
- Maintain ongoing technical performance
Want a full audit of your site’s technical SEO? Request your free check
