Learn about on-page, off-page, technical, and local SEO and how each contributes to better search rankings.
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On-page SEO
On-page SEO involves optimizing individual pages on your website to rank higher and earn more relevant traffic. Key elements include:
- Keyword research and optimization in content.
- Title tags, meta descriptions, headings (H1–H6).
- Internal linking and URL structure.
- Image alt tags and multimedia optimization.
Off-page SEO
Off-page SEO focuses on external signals that indicate your website’s authority and relevance. It includes:
- Backlink acquisition from high-quality websites.
- Social media signals and shares.
- Guest blogging and PR campaigns.
- Influencer mentions and online reputation management.
Technical SEO
Technical SEO ensures that search engines can crawl, index, and render your website efficiently. Important factors include:
- Website speed and performance optimization.
- Mobile responsiveness and mobile-first design.
- Structured data (schema) and XML sitemaps.
- Secure HTTPS setup and fixing crawl errors.
Local SEO
Local SEO helps businesses appear in location-based searches, driving traffic from nearby customers. Strategies include:
- Optimizing Google Business Profile and Bing Places.
- Consistent NAP (Name, Address, Phone) across directories.
- Local keyword targeting in content and meta tags.
- Encouraging customer reviews and local citations.