We analysed Irish engagement trends using local industry reports, Hootsuite & Sprout Social data, Meta Ads Manager insights and live posting performance from Irish businesses. Here’s what works in Ireland in 2025.
Quick Summary: Best Times to Post in Ireland
| Platform | Best Days | Best Times (Irish Time, GMT/WET) | Worst Times |
|---|---|---|---|
| Tue, Thu, Sun | 7–9pm | 11pm–6am | |
| Tue, Wed, Fri | 12–2pm & 7–9pm | 3–6pm | |
| Tue–Thu | 9–11am | Weekends | |
| TikTok | Mon–Thu | 6–10pm | 9am–12pm |
| Twitter / X | Mon–Fri | 8–10am & 6–8pm | After midnight |
| Sat–Sun | 8–10pm | Office hours | |
| YouTube | Thu–Sun | 6–9pm | Mornings |
Pro tip: avoid rigid on-the-dot posting (e.g. 7:00pm). Use slightly odd times like 7:13pm to stand out and reduce competition for reach.
Why Are These Times Different in Ireland?
- Commuter scroll hours: bus, Luas and train users create heavy mobile use during commutes.
- Lunch breaks: midday (12–2pm) is a peak browsing window.
- Tea-time evenings: social sessions usually start after tea — typically 7–9pm.
- Sunday evenings: family days, but higher evening scrolling.
Platform-by-Platform Breakdown
Still strong across Ireland, especially outside urban centres. Best: evenings 7–9pm and weekends for local businesses. Ideal for local services, sports clubs, community pages and e-commerce.
Reels dominate. Peak windows: lunchtime 12–2pm and evenings 7–9pm (stories see high engagement in evenings). Avoid mid-afternoon (3–5pm).
Best for B2B/professional services. Top slots: Tue–Thu, 9–11am. Engagement drops after 1pm; weekends perform poorly.
TikTok
Massive growth in Ireland — strong for retail, hospitality and creators. Best: Mon–Thu, 6–10pm. Sundays can also be surprisingly good. Authentic video + captions win.
Twitter / X
High activity for sports, politics, news and tech. Best windows: morning commute 8–10am and evening 6–8pm.
YouTube
Consistency matters most, but for Irish viewers Thursdays–Sundays, 6–9pm is the sweet spot. Premieres help attract watch time.
Posting Times by Irish Audience Type
| Audience Type | Best Posting Time |
|---|---|
| Students | 8–11pm |
| Office workers | 12–2pm, 7–9pm |
| Parents | 8–9pm |
| Trades & construction | 7–9am |
| E-commerce shoppers | 8–10pm |
| B2B buyers | 9–11am |
Irish Posting Schedule Example
| Day | Platform | Time | Post Type |
|---|---|---|---|
| Mon | 7:45pm | Reel + Call to Action | |
| Tue | 9:30am | Authority Post (Tips / Insights) | |
| Wed | 8:10pm | Carousel or Offer | |
| Thu | TikTok | 9:00pm | Behind-the-scenes |
| Fri | 1:00pm | Story + Poll | |
| Sun | 7:30pm | Long form / Local Topic |
Small note: stagger exact times (e.g. 7:13pm, 9:07pm) rather than on-the-hour to avoid peak post collisions.
How to Find YOUR Best Posting Time
Global averages are a great starting point, but your audience is unique. Use these steps:
- Check Instagram Insights → Audience → Most Active Times.
- Use Facebook Page Insights → When Your Fans Are Online.
- On TikTok, switch to a Business Account → Analytics → Follower Activity.
- Install Metricool, Buffer or Hootsuite to track engagement by posting time and compare results.
- Test a schedule for 4 weeks, record results, then optimise based on engagement metrics (reach, saves, shares, comments).
Final Takeaway
The truth: there’s no universal magic time — there’s the best time for your audience. Start with the Irish windows above, test for four weeks, and optimise using your platform analytics.